#2 Not everyone on LinkedIn are regular usersLinkedIn is the world’s largest professional network, but not every candidate with a profile is an active user. Your message can be easily overlooked by the 60% who are not checking their LinkedIn on a daily basis. Strictly searching for your most valuable talents on it would severely limit your results. Yes, we know many professionals are proactively updating their profiles. However, some would rather head to industry-targeted platforms to showcase their work and build specific industry connections. You might find your ideal candidates to be more active on GitHub or AngelList than they are on LinkedIn. In that case, your InMail would fall upon deaf ears. Reaching out to them via email would be a better way to pique their interest and garner a response. You’ll be able to personalize your emails by talking about recent projects that might be omitted on their LinkedIn.
#3 Is your messaging being heard by the right people?You might have heard a friend’s frustrations on receiving InMails about completely unrelated opportunities.
#4 One-time messaging doesn’t do the jobEmail campaigns with one follow-up will help you convert 22% more prospects. It’s also important to note that about 80% of people say “no” four times before saying yes, so a series of four to seven emails would do wonders in getting responses. Nurturing candidates in carefully crafted email sequences could increase your reply rate by 40% - and you won’t need to worry about using up InMail credits. Automating personalized email campaigns helps recruiters keep track of their engagement progress. It also ensures candidates aren’t getting blasted by the same message twice from two people on the same team. Not only does it help cut through the noise in your candidates’ inboxes, but it also proves to them that the opportunity is worth their time and attention.
Look beyond just convenience to better your recruitment.Every candidate is different, so recruitment is not a one-size-fits-all game. Amplify your messages by tailoring them according to what’s best for the person you’re reaching. Equip yourself with the tools necessary to guide you in making that decision and executing it right. If you want to go beyond InMails to reach your most desired talents, contact with us today.
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