Compelling Outbound Recruiting Email Templates

Ah, emails. Almost everyone, and we can confidently say everyone uses email to communicate nowadays. As a recruiter, sending emails can sometimes become repetitive. However, your email has to be compelling to grab a candidate’s attention, starting with your subject line and ending with your professional sign-off.

In this blog, we will talk about the purpose of emails in outbound recruiting and how you can craft compelling emails that will convert a passive candidate into an employee.

Making a good impression during candidate outreach

Imagine you get an email from someone you don’t know; the first thing you see in the email is something unrelated to you or anything you do. Your first instinct is probably to think the email is spam or another salesperson trying to sell you something. To differentiate yourself you need to take the time to research and reevaluate how you want to gain the attention of your target candidate.

Outbound Sales Emails vs. Outbound Recruiting Email 

Both approaches involve going “out” to target prospects. The difference?  Outbound sales involves prospecting individual users that might be a good fit for your organization’s services and/or product, while outbound recruiting involves proactively targeting and contacting potential candidates.

Here are some of the similarities and differences.

The formula for both outbound sales and outbound recruiting emails can be different based on how you target your prospect. However, both leverage a similar concept — convert a total stranger into a paying customer or an employee.

Outbound Recruiting Email Templates for Recruiters

Examples from hireEZ in-house Senior Outbound Recruiter, Teara Dela Cruz.

💡Pro Tip: Using the target candidate’s recent work as part of the email could raise their attention. Tell them how impressed you are with their work! (Who doesn’t like compliments, right?) 

For example, Teara used this tactic to engage with our Growth Enablement Manager (Former Account Executive), Rachel McGiboney. Read their story here. 

Final Checklist

Here is a checklist to help before you press the “send” button. 

✅ Compelling, clear, and professional subject line

✅ Right person, right research, right message 

✅ Timing + follow-up email sequences 

💡Pro Tip: Timing is incredibly important for outbound recruitment. With EZ Insights, you can take advantage of data-driven insights to stay ahead of the competition by knowing where talent is moving in the market to target the right talent at the right time. 

While it’s never easy to create cold email templates to attract passive candidates, our AI-powered recruiting solutions help support your end-to-end recruitment efforts. Don’t let top talent slip through the cracks. Contact us to learn how outbound recruiting can help you succeed in today’s candidate-driven market.