How BrightSpring Health transformed their TA strategy with hireEZ

83%
higher email engagement
281,740
candidates reviewed
Industry
Healthcare
Region
United States
Company size
37,000+
Challenges
1. Dependence on traditional hiring channels
Prior to using hireEZ, BrightSpring's recruitment strategy heavily relied on Indeed and employee referrals. This limited the company's ability to reach a diverse talent pool and made it difficult to proactively source candidates beyond those who applied.
2. Difficulty engaging passive candidates
BrightSpring struggled to reach passive candidates, those who weren't actively applying but could be a great fit for the organization. The team needed a solution to identify and connect with these professionals more effectively.
3. Improving candidate experience and employer brand

BrightSpring wanted to create a more engaging and positive experience for candidates — even those who were not ultimately hired. The goal was to build strong relationships early in the hiring process and ensure that every candidate became a brand ambassador for the organization.

"The faster we can identify good, qualified candidates, the quicker we can begin to introduce them to everything our organization has to offer."

Solutions
1. Expanded sourcing

hireEZ enabled BrightSpring to expand its sourcing capabilities far beyond job boards. With access to a vast talent network across multiple online platforms, recruiters could now proactively find and engage with high-quality candidates.

"Adding another alternative to the tech stack was the main thing," Allen notes. "Our team was excited to have hireEZ as an alternative to the Indeeds of the world."

2. Access to passive candidates

hireEZ's AI-powered sourcing and engagement tools provided BrightSpring with unprecedented access to passive candidates. By utilizing advanced search capabilities and AI-driven candidate insights, recruiters could target and reach professionals who may not have been actively looking but were open to new opportunities.

"It's the outreach to passive candidates that has impacted us the most," Allen says. "We now have access to more candidates than LinkedIn."

3. AI-driven engagement
With hireEZ's AI-driven engagement capabilities, BrightSpring was able to personalize outreach and streamline communication. Automated messaging through hireEZ allowed the team to quickly connect with candidates, providing them with insights into the company's culture, values, and opportunities.
Results
  • Increased reply/clickthrough rates by 194% with 2+ steps campaigns
  • Increased reply/clickthrough rates by 83% with chatGPT messaging
  • Accessed 281,740 candidates, qualifying 87%
  • Utilized data-driven outreach strategies that improve response rates and engagement
The adoption of hireEZ didn't just improve efficiency, it fundamentally changed the way BrightSpring approaches recruitment. From elevating candidate engagement to expanding talent pools and improving outreach, hireEZ has been the game-changer the team needed.

How BrightSpring Health transformed their TA strategy with hireEZ

83%
higher email engagement
281,740
candidates reviewed

"The ability of the platform to scan for top talent across the web is tremendous."

Allen Hornback
Talent Acquisition Training and Development Lead at BrightSpring Health Services
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